So how do we use this information?
If you click on referral, social, or organic search, Google Analytics will provide a further breakdown of the sources. For example, when I click into my referrals, I can see that my top referring website are Rookie, The Skinny Confidential, and Vampy Varnish.
Most of my referrals are from leaving my blog address in comments on other blogs as my signature. To build referral traffic, leave your blog address in comments on other blogs. Don’t be a butt though! Really read through posts and leave thoughtful comments with just one link. I guarantee you will enjoy blogging more if you build actual relationships with other bloggers instead of just spamming anyone you can find with your links! Nobody likes a shameless self-promoter!
So how do you improve your social traffic? That, my friend, is a post in itself, but my simplest advice is this: Take note of where you aren’t receiving a lot of hits and improve your strategy on these networks. For example, I have only had one hit in the past month from Pinterest. So lately I have been trying to focus on building my Pinterest following and increase traffic from my pins to my blog. Are you not getting any hits from Twitter or Facebook? Research ways to improve your reach! However, it can be quite overwhelming to try to improve your traffic from all social networks, so I would start with one. Twitter is probably the easiest one to build.
Organic search terms are a great way to find new ideas for blog posts. You already have authority on these subjects according to Google, and you know that people are looking for this information. One of my top search terms for a long time was “Anna Karina” based on this post, so I wrote another post on her and got a really positive response.
Got any other good tips for improving traffic? Please share in the comments, and let me know if you have any other aspects of analytics that you’re curious about!